ADVERTISING, PRINT & PUBLISHIN

Multimedia plays a major role in the print & publishing industry. Interesting typography and creative effects greatly enhance the visual & content value of any communication in print formats. Professionals employed in this industry draw good salaries and have ample growth prospects.

- Career Opportunities in this field: * Creative Director * Art Director * Graphic Designer * DTP Specialist * Cartographer * Page Layout Art * Illustrator * Studio Manager

- Advertising Concepts: Students will master the concepts and principles in Print advertising including principles of mass communication, types of advertising, image in advertising, computer applications and branding principles

- Ad Graphics: Students will learn and specialize in creating digital artwork with impressive effects for print advertisements. Explore the possibilities of creative tools, print effects and text appearances of enhance the look and feel of the design.

WEB & INTERNET

In this new page of technology, the internet rules the world of communication. E-mails and websites have given a remarkably new look and flavor to communication be it personal or professional. An in depth knowledge of multimedia provides you with good prospects in this rapidly growing industry.

- Career Opportunities in this field include: * Page Layout Arts * Web Graphics Designer * Web Developer * Visualizer * Web Content Developer * Web Animator * Art Consultant * Project Manager * Content Editor, etc.

MULTIMEDIA IN DESIGN

Multimedia tools allow designers to unleash their creativity in 3D. Technology translates imagination into design. Professionals in architecture, fashion, product design and interior design now have the opportunity to

The objective is to help students to have an encapsulated knowledge of concepts including:

- Designing concepts for websites: Students will learn the basic ingredients of designing a website like file formats, colors, browsers and design constraints. Programming concepts and content management concepts are also included.

- Web Design: Students will learn to design basic web pages and related content using ever popular HTML.

- Developing Interactive Web Pages: Students will develop accurate client site page with form elements and other dynamic objects in web pages. They can add interactivity to all the elements of the web pages to provide dynamism to entire site.

- Web Animation: Students will learn to create animated graphics, design interactive elements, add sound and integrate movies in websites and will also create flashy online games and greeting cards.

- Web Weaver: Students will learn the art of editing and designing web pages professionally and managing websites. They will also be able to integrate all the required elements and automate changes dynamically with templates.

- Content Management: Students will understand the technology of maintaining a huge portal with regular updates of features amongst millions of pages and visitors. They will acquire sharp skills in the area of digital rich content management with the ability to make fast updates and customized displays.

- Web Development: Students will understand the relevant server technologies which are associated with the web to gain a clear focus on concepts about the working and operations of the technologies.

GAMES DESIGN AND DEVELOPMENT

The rules of the Gaming industry are changing every day with competition between players heating up. Multimedia has always been an integral part of console- based gaming and it's applications are reaching newer heights. No longer restricted to the PC segments, games are crossing over to the internet, cellular phones and personal digital assistants. With more and more games being developed, designers are finding satisfying creative careers in Gaming industry.

- Game Development Principles: Students will learn the design and the development processes of games including the principles of design and interface design as well as the types and classification of games .

- Games Design: Students will understand and create characters and other 3D models and scene elements to be used during actual game development.

- Game Development: Students will acquire expertise in integrating the various components and elements required and interactively author professional games using a game engine. This makes up a project that involves creating a game right from concept to installation.

DIGITAL FILM-MAKING AND VISUAL FX

- Concepts of Digital Film Making and Visual FX: Students will be able to comprehend all the conceptual elements of digital film making and editing with the core areas of compositing including tracking and stabilizing, digital compositing that will add strength to their skill repertoire.

- Digital FX: Students will learn the art of digital compositing and mixing clips with professional visual effects aided by a comprehensive set of features to output a final product for broadcasting.
They will feel the power of plug-ins that can virtually recreat any imaginable effect on screen and the lucidity of the features of one of the world's most renowned compositing tool in visual FX. Visual effects are created for the entertainment industry as a whole including films, TV and music videos.

ANIMATION AND MULTIMEDIA COURSES

Arena focuses on delivering world-class quality, competence and consistency in it's offering. It's courses are industry-relevant and help students pursue global careers. The range of courses mainly comprises of training in Animation, Graphics, Gaming, Web and Interactive Multimedia among others.

2D ANIMATION

It is hard to imagine the kind of effort and dedication that goes into the creation of a fully animated film like Tom Story or Finding Nemo. Or to bring to life the spellbinding special effects in Harry Potter and Lord of the Rings. An in-depth understanding of animation requires a complete knowledge of the process involved in creating 2D and 3D Animation.

STORYBOARD

Series of panels that contain a visual interpretation of the screenplay is called storyboard. Storyboard is a process where a storyboard artist along with the director, the character developer and the background or the layout artist, discusses the entire script and plans in advance the camera placement, the camera and character movement, etc.

CHARACTER DEVELOPMENT

Design characters based on the script and the storyboard.

BACKGROUND AND LAYOUT

Design backgrounds that will be scene based.

IN-BETWEENS

KEYFRAME

Keyframes or key drawings are extreme drawings, which define the first and the last position of the character in action.

CLEAN UP

Assistant Animation trace the Lead Animator's Rough drawings, adding details and cleaning up the lines as they go. Confusing details, like the lines on the back of this character, are clarified for the painters: and coloured ink are indicated in coloured pencil. Sometimes, the lead assistant will select a representative drawing from each scene and do a single sample clean up drawing to show other Assistants how the scene should be cleaned up.

SCANNING

The Clean up drawings are then in the computer.

INK AND PAINT

According to the colour model corresponding character is coloured.

COMPOSITING AND EFFECTS

Different layers of Characters and background merged to make a complete frame.

FINAL OUTPUT

A fully developed frame ready to be broadcasted.

3D ANIMATION

3D graphics and animation are produced in standard software packages, such as 3D Studio Max, Maya or Lightwave3D. The fundamental skills of the 3D artist involve learning to use such packages. Which are astoundingly complex. Learning to create, texture and animate models using the standard applications is the central task, and requires years of dedicated study.

STORYBOARDING & CONCEPTS

The storyboard is developed with concept in mind. Creativity plays a major role at this stage. A frame-by-frame concept and flow of animation, with characters and background is developed.

MODELING

Character sketchers are translated into the computer for use in 3D animation. They may be scanned models that need extensive clean up. Many software packages and translation programs are used for this purpose.

TEXTURING

Involves giving textures and shades to models or objects to give a realistic look and feel to them. Models are given characteristics like that of wood or metal, water or glass which have properties like reflection and refraction, transparency and highlight.

CAMERAS & LIGHTING

Lighting and close relationships with the shading and textures area are developed. Realistic camera movements are created and matched with live action shots. Constant research of new techniques keeps advancing this field.

ANIMATION

Encompasses all that is expected to breathe life into an object. Involves constant usage of all the elements that make animation a skill. Animators work on multiple platforms with many High-end programs. The most crucial process in 3D animation.

RENDERING

Several techniques are used to give surfaces reality and unreality.

VISUAL FX

Advanced software and program are used to create lifelike and fantastic effects. Creating Visual FX requires maximum skill development.

OUR VISION

To be a Global Corporation and a World-Class Organization